Luciana de la Fuente, an expert in educational and nutritional innovation, projects a youthful, professional brand with social impact. The vibrant color palette of green, blue, and white conveys optimism and trust, while the Montserrat and Philosopher fonts combine modernity with elegance to enhance brand professionalism and reliability.

Raúl Diez Canseco Terry, a renowned economist and entrepreneur, is positioned as a leader in business, education, and politics. The strategy focuses on creating valuable content that highlights his achievements, builds engagement, and strengthens his personal brand while addressing past reputational challenges.

With nearly 26 years as Huancayo's first channel, TV Wanka promotes culture, education, entertainment, and regional news. The strategy aims to establish TV Wanka as the most trusted channel by creating digital engaging content on web and social media, including news, national celebrations, and interviews.